PONANT has introduced a dedicated Facebook group for agents in the UK and Ireland, in order to strengthen links with the trade industry.

The group, called PONANT Experts U.K & Ireland, will allow the cruise line to communicate directly with agents, sharing news about products, incentives, ship visits and events.

In addition, agents will be able to provide their feedback and run monthly competitions.

Stephen Winter, international sales director for PONANT, said: “This is the first time that PONANT has launched such an initiative on any of its markets.

“It shows our continued involvement and dedication to the UK and Irish markets, and our ambition to significantly grow our share of the market in the UK and Ireland.”

To join, agents need to give the administrator their agency number. If they do not have an agency number, they can contact the administrator directly to ask to join the group.