Riviera Travel has handed director of trade and partnerships UK and Ireland, Vicky Billing and head of trade UK, Amanda Docherty expanded remits as it looks to strengthen its partnerships

Billing will now oversee the company’s loyalty division, adding to her existing role with the new title of director of trade, partnerships and loyalty.

As part of her new position, she will manage the development and launch of Riviera Travel’s new loyalty initiative, spanning both travel agents and direct customers. The move marks the first step in the company’s plans to build its own dedicated loyalty platform for its guests and a rewards platform for its trade partners.

In her new position, the line said, Billing will align trade engagement, partnerships and loyalty under a single leadership structure to “ensure a joined-up, consistent experience” across all channels.

Docherty, meanwhile, will oversee the brand’s trade operations in Ireland as well as the UK, with the new title of head of trade UK and Ireland. As part of this change, Carrie Day, country manager for Ireland, will now report directly into Docherty.

Matt Luscombe, CEO of Riviera Travel, said: “As Riviera continues to grow, it’s important that we evolve our leadership structure to support the next phase of our ambition.

“Vicky is a highly valued member of Riviera’s senior leadership team and has played a pivotal role in shaping our trade strategy, strengthening partnerships and delivering commercial growth. Her expanded remit reflects both the impact she has made across the business and the strategic importance of loyalty as we continue to enhance the experience we provide to our trade partners and customers.”

He continued: “Amanda has also made a significant impact since joining Riviera and has established herself as a highly respected leader within the business and across the trade. Expanding her responsibilities to include Ireland allows us to build on that success, bringing even greater focus and consistency to two strategically important markets.

“Together, these appointments demonstrate our commitment to investing in exceptional talent, strengthening our partnerships and delivering continued growth for Riviera Travel.”