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AI vs travel agents: what does the future of cruise retail look like?
- The number of people using AI for holiday inspiration has doubled year-on-year, with 43 per cent now confident to some degree in letting AI plan their holiday
- Agents are increasingly acting as “curators and translators”, helping customers navigate a cruise market spanning ocean, river, expedition, ultra-luxury and yacht-style sailings
- Industry leaders believe AI will take on more research and administration, freeing the trade to spend more time building relationships
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Have your say: CTN launches reader survey ahead of 2026 Cruise Summit
Cruise Trade News is looking to gauge the temperature of the cruise industry via a new online reader survey, with the results to be shared at the 2026 Cruise Summit on 14 September in London
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