Digital issues

Summer has a habit of making the travel industry look effortless.

The definition of luxury cruising is rapidly evolving.

With the days growing longer and the first real hints of the sun’s rays settling in, there’s a renewed sense of anticipation in the air.

According to Cruise Trade News’ 2026 Annual Report, more than three quarters of respondents aged under 45 (88 per cent) say an expedition cruise appeals to them, with unique experiences (67 per cent) coming out on top as the best aspect of an adventure sailing.

As global conflicts once again unsettle travellers and test consumer confidence, the value of a trusted travel agent has never been clearer.

River cruising has long held quiet appeal, but in recent years the sector has surged into the mainstream, attracting new-to cruise guests alongside many loyal returners.

It is my pleasure to welcome you to our second Annual Industry Report, in partnership with Mail Metro Media.

In 2021, ripples were sent across the cruise sphere when Virgin Voyages splashed down for the very first time.