Travel agents will have the chance to win a place on the line’s Medieval Germany river cruise next summer, with a special trade incentive coinciding with the Euro 2024 football tournament

Trade partners who make a 2024 or 2025 river cruise, escorted touring or ocean cruise booking on the same day as a England or Scotland group and/or knockout fixture will enter a draw to win a place on the line’s 2025 Rhine river cruise.

England, who will face Serbia, Denmark and Slovenia, are confirmed to play on 16, 20 and 25 June. Scotland, meanwhile, will play on 14, 19 and 23 June when they face Germany, Switzerland and Hungary.

Agents will need to make a booking on either of these dates to enter the prize draw, with the exception of England’s game on 16 June, where bookings will need to be registered on the 17 June due to the match being played on a Sunday.

Vicky Billing, head of trade and partnerships at Riviera, said: “We’re always looking for new ways to engage with our trade partners, so our message to them is to get involved and potentially secure a spot on a fabulous Rhine river cruise.

“Excitement for Euro 2024 is building across the continent, not least for fans of the Three Lions and the Tartan Army, and this incentive is another way to hopefully celebrate success for both teams this summer.”

Earlier this year Riviera Travel announced it would be introducing a new app to enable its trade team to dedicate more time to engaging with its agent partners.