Riviera Travel has launched a new trade incentive as part of its 40th anniversary celebrations which will give agents the chance to earn £40 for every 2024 European river and ocean cruise booking made throughout June

Agents will need to log their bookings online in order to claim the reward.

The river cruise line will also host a series of regional travel agent dinners throughout summer, with a total of nine travel partners invited to each evening event alongside the operator’s key account managers. The first will be held on 16 July in Birmingham.

Vicky Billing, head of trade and partnerships at Riviera, said: “We love working with travel agents, who have been instrumental in driving demand for Riviera holidays, whether they be on the rivers, at sea, or on land.

“As we continue to mark our 40th year, this incentive is yet another way we are showing our gratitude to our trade partners. So, get booking your European river or ocean cruises for 2024 and don’t miss out on the chance to claim your £40.”

The incentive scheme comes after Riviera introduced a new app to enable its trade team to dedicate more time to engaging with its agent partners. The system allows key account managers to track their agent visits and outcomes, with the resultant data being used to coordinate schedules and target specific partners who are keen to work more closely with Riviera.