Cunard welcomed travel agents to the unveiling of a new archive exhibition at the University of Liverpool’s Victoria Gallery & Museum on 23 March.

Titled Travel in Style – Iconic Cunard Advertising in the 1920s and 1930s, the display provides a glimpse of the brand’s seafaring heritage.

The exhibition, which opens to the public tomorrow on 25 March, is on display in Gallery 5 within the VG&M and features original marketing materials and other documents from the past 100 years.

Designers from David Collins Studio were also in attendance at the event to reveal the design inspiration behind Queen Anne, the line’s newest ship, launching in May 2024.

‘Timelessness’ of Cunard on display

Cunard vice-president of brand and product Lee Powell said: “Cunard is world-renowned for inventing the golden era of ocean travel and this exhibition beautifully showcases the timelessness of our brand.

“Luxury, sophistication and glamour are rooted in our DNA and these core values are as important to today’s guests as they were to travellers 100 years ago.

“While we cherish our heritage, we also use it as inspiration for forward-looking ideas when we plan for the future.

“Queen Anne is the next in a fine line for Cunard and she will be bursting with breathtaking moments around every corner, all of which contain subtle references to our history.”

Cunard recently held a two-day travel agent sales blitz, visiting more than 150 agents across 70 stores.

The cruise line has also doubled its fam trip programme for 2023 and will be hosting agents on eight separate voyages, up from the four it ran in 2022.