Cunard will welcome up to 160 travel agents on board its fleet this year.

The luxury cruise line has doubled its fam trip programme and will be hosting agents on eight separate voyages, up from the four it ran in 2022.

Some of the itineraries on offer include a seven-night voyage to the Norwegian fjords aboard Queen Mary 2, a three-night fly-cruise from Barcelona to Rome on Queen Victoria, and a seven-night voyage to Alaska on board Queen Elizabeth.

Agents can view the full list of fam trips, and register for a place, via the Shine Rewards Club. The Alaska trip will be by invitation only, however.

Cunard will cover the cost of flights and hotel and dining service charges, and will provide shore excursions and other “special on-board experiences”, a statement said.

Cunard ‘excited’ to showcase ships

Cunard UK director of sales Tom Mahoney said: “We’re absolutely thrilled to have doubled the number of agents we’ll be hosting on our ships this year.

“Fam trips are always a fantastic opportunity for agents to immerse themselves in the Cunard experience and to really get a feel for what makes our brand so special.

“I’m sure that agents who’ve never sailed with us before will have the time of their lives and might also be pleasantly surprised by the relaxed, playful, and personable atmosphere on board.

“We’re so excited to have the opportunity to showcase some of our incredible shore excursions to agents, as well as a wide variety of luxury on board experiences, such as cocktail masterclasses and spa treatments.

“We know that once agents have sailed with us, they feel a greater affinity with Cunard and that can only be a good thing for our brand and for our network of agent partners.”

Bolsover Cruise Club travel agent Shauna McDonald, who sailed to Amsterdam on a Queen Victoria fam trip in November, added: “I thoroughly enjoyed my first experience sailing with Cunard.

“Queen Victoria is a truly stunning ship. I loved the modern décor and she really reflects the Cunard brand with sophistication, charisma  and the feeling of freedom.”

Cunard has also launched an agent competition to win a cruise to Alaska. The line will be hosting six winners on six voyages on Queen Elizabeth this summer.