The Voice of the Cruise Industry
MENU menu

Cunard sales boss Tom Mahoney: ‘Making the most of Shine Rewards’

Cunard, Queen Anne


Cunard director of UK sales Tom Mahoney exclusively reveals his top tips for how travel agents can make the most of the operator’s Shine Rewards platform.

Take advantage of Shine promotions

Our Shine Rewards Club provides rewards for our agent partners, meaning that members earn Shine points for every Cunard fare booking they make.

Throughout the year we offer promotions so that agents can earn even more points. My advice is to make sure you are aware of when these are taking place, so you can take advantage of them at the earliest opportunity.

Speak to our dedicated trade team, follow our Cunard Travel Agent Sales Facebook page and sign up to Shine Rewards Club to receive our weekly emails and check the Shine Rewards Club website, so you are the first to know when they are coming.

As an example, until 30 April, agents can win 1,000 Shine points every day, plus their team will win a share of 1,000 points, too.

Agents just have to make and play their Cunard fare bookings at to be in with a chance of winning.

Improve knowledge and earn more

Shine Rewards Club is where you’ll find valuable training at your fingertips. On the training hub, there are helpful how-to guides and answers to your customers’ top questions.

Cunard director of UK sales Tom Mahoney
Cunard’s Tom Mahoney

Here you can also earn more Shine points for completing training, engaging in quizzes and attending webinars.

We recently hosted four webinars to support the launch of our new Alaska 2024 and 2025 voyages, which included Queen Anne’s maiden world voyage.

We’re always asking our agent partners what information they would like from our webinars so that we can ensure the content is useful and relevant.

The Cunard sales team also has plenty of bonus Shine points to give away when on the road, visiting and training our agent partners.

Attend the big cruise events

If you want to make sure you’re the first to know about our latest promotions, fare reductions and launches, visit the promotions page where you’ll find downloadable window cards for use on social media or in stores, along with suggested copy and imagery.

Cunard is a great supporter of the cruise industry and, where possible, the trade sales team will be present at industry events.

Whether it’s annual cruise conferences, or regional-based training evenings, these events are a great source of information on everything cruise.

Plus, when you speak to the Cunard team, we’ll have everything you need to know about our future ship Queen Anne, new itineraries and promotions, alongside goodies and Shine giveaways to make it worth your time.

As for Cunard fam trips and ship visits, details are released in the events hub on Shine Rewards Club, which is where you can register.

What’s new at Cunard

To put you in the best position to secure that next booking, be sure to be the first in the know about Cunard.

Visit the news page to find out more about the latest Cunard showcases entertainment offering, insight speakers for Alaska and news and information about Queen Anne.

All the details on how to register for Cunard Shine Rewards Club and information on the initiatives mentioned above can be found at

Sign In

Lost your password?