Cunard is giving travel agents the chance to win a luxury voyage by doubling shine points for all bookings made between Good Friday (29 March) and 2 April

The incentive launches at 9am tomorrow and runs until midnight on 2 April, with agents who register a Cunard Fare booking receiving double the number of Shine Rewards Club points.

Every 2025 booking currently guarantees an agent 100 Shine points, meaning agents can notch up 200 Shine points per eligible booking this Easter weekend which can be put toward a Cunard voyage.

The line has also made it easier for travel agent partners to get on board by removing the minimum threshold for the number of Shine points needed to redeem a Cunard cruise.

Agents can now use any amount of Shine points to book any retail fare type on any voyage, while using the new ‘Cruise with Cunard’ calculator to understand how many points are needed to book a voyage.

Agents can visit shinerewardsclub.com for the latest Cunard news and information, as well as to earn Shine points for bookings and training.

Last month, Cruise Trade News reported that a recent Cunard incentive centred around new ship Queen Anne inspired agents to make a staggering 5,626 bookings for the vessel.

Ahead of the launch of Queen Anne this May, the luxury line is planning to host more travel agents than ever before on board its fleet of soon-to-be four ships this year. It will host nine ship visit events in Greenock, Southampton, and Liverpool, starting from 26 July and running to 5 December.