Celebrity Cruises is launching a new online trade portal, as part of its “largest ever agent-dedicated investment”.

The Celebrity Central hub goes live on 4 October and brings together a number of resources into one platform, including Cruising Power, AirWaves, the sales and marketing toolkit, including the Celebrity Cruises Digital Library, Celebrity Rewards and the Cruising for Excellence programme.

Agents will have access to a number of tools, such as Celebrity Campaigns, to find updates on current campaigns and incentives; Celebrity Passport – the next evolution in Celebrity Cruises’ learning resource; Celebrity Rewards; the Celebrity Toolkit – a library of marketing materials; Celebrity Bookings, providing a direct link to the AirWaves booking platform; and Celebrity News, hosting the latest news from the cruise line.

Claire Stirrup, sales director, Celebrity Cruises UK and Ireland, said: “I’m so excited we can finally reveal our incredible new hub, Celebrity Central, to our agent partners. To date agents have needed to remember to visit multiple websites, apply various log-ins and generally spend a little more time than we would like getting to the right place.

“Today, that changes and everything is in one easily-searchable place. We’ve worked hand-in-hand with agents to ensure that all our different online tools are integrated, simple to access and, importantly, at their fingertips super-quickly.

“Celebrity Central is our largest ever agent-dedicated investment and it delivers the most positive changes for agents since we became a standalone team over four years ago.

“We’re thrilled to welcome the evolutionary Celebrity Passport, our brand new training tool. Enhancing the service and support we offer our agent partners is a key mantra for our business and this is a major milestone in delivering on that promise.”

Celebrity is also offering 200 agents the chance to experience the ‘Festival of Edge’, an exclusive two-night sailing on its new ship, Celebrity Edge, from Southampton on 13-15 May 2019.