Up to 60 key travel agent partners will be invited to experience Ambassador Cruise Line’s Ambience and Ambition ships on three sailings between July and September 

The newly announced fam trips follow the successful launch of Ambassador’s first-ever fam trip, which took place last November and sailed along the Seine. This is the first time that Ambassador will have hosted agents from one of its regional departure ports.

This time round, agents will be able to experience Ambassador’s eight-night Majestic Fordland itinerary on Ambience, which departs from London Tilbury on 14 July. The second of three fam trips will be the seven-night Autumn Fjordland itinerary, which sails from London Tilbury on 26 September, also on Majestic.

The third sailing will be the eight-night River Seine Experience & Antwerp cruise on 19 October, setting sail from the Port of Tyne on Ambition.

All three sailings will offer partners the chance to explore each ship’s facilities, while getting a taste of Ambassador’s cuisine, entertainment and destination experiences.

Fam trips are a thank you for trade’s ‘ongoing support’

Karen Cameron, divisional sales manager – north at Ambassador Cruise Line, said: “We appreciate all the hard work our key agent partners do for us, and I’m delighted that we will soon be inviting some of our valued trade colleagues onboard Ambience and Ambition to enjoy the ‘warmest welcome at sea’ as a thank you for their ongoing support.

“We know there is nothing like seeing and experiencing a product first-hand, and the team is really looking forward to showcasing our brilliant, premium value offering across these sailings to our agent friends.”

Earlier this year, the no-fly cruise line announced that it will host more than 500 agents across its 2024 ship visit programme which includes ports in Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol and Falmouth.