Ambassador Cruise Line has announced the dates of its 2024 UK-wide ship visit programme for its trade partners and agents, with registration opening on Thursday (1 February)

The launch follows the introduction of the line’s inaugural ship visit programme in 2022, which saw the company welcome several hundred agents onboard its fleet over the last two years.

The 2024 programme offers agents the opportunity to experience Ambience and its sister ship Ambition, which launched last May, in Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol and Falmouth.

Each visit will see trade visitors welcomed by Ambassador’s trade team, followed by a short verbal introduction to the brand and an overview of the types of sailing offered, from adult-only sailings aimed at the 50+ market to selected multigenerational cruises.

Agents will then embark on a full ship tour before sampling a four course lunch or, in some cases, afternoon tea.

Ambassador to host year-round trade ship visits

Nicola Harper, head of distribution at Ambassador Cruise Line, said: “We know there is nothing like seeing and experiencing a product first-hand, and the overwhelming success of our 2023 ship visits proved that there is still a huge appetite within the agent community.

“With 13 ship visits planned in ports across the country in 2024, the whole Ambassador trade team is looking forward to welcoming over 500 valued trade partners and friends onboard Ambience and Ambition as we showcase our incredible premium-value offering.”

Visits on board Ambience will take place on 16 May and 26 September in Tilbury. Meanwhile, Ambition tours will be hosted in Bristol on 2 May, Falmouth on 3 May, Liverpool on 11 June and 15 July, Belfast on 12 June and 16 July, Edinburgh on 15 August, Newcastle on 21 and 28 August, Dundee on 22 August and Tilbury on 26 November.

To register for a trade visit, agents should complete Ambassador’s online form via the “Trade Partners” area on its website.