Ambassador Cruise Lines has announced a new month-long trade incentive that’ll see one agent per week win a host of exclusive prizes

The ‘Grab Some Ambassador Love’ campaign runs from 5 February to 3 March 2024, with prizes including an Ambassador cruise for two, which will include a drinks package.

There’s also a chance for agents to win a £250 voucher for an outlet of their choosing; a two-night UK staycation for two; and a £500 voucher to be used on any future sailing.

All agents booking an Ambassador cruise sailing between 7 April 2024 and 24 April 2025 will be entered into the prize draw.

The news follows the recent announcement that the line plans to host more than 500 agents on its 2024 UK ship visit programme, which includes stop-offs in Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol and Falmouth.

Agents “remain key” to Ambassador

Nicola Harper, head of distribution at Ambassador Cruise Line, said: “Following the success of our ‘Grab a Grand’ incentive, we’re continuing to show our appreciation to all our valued agent partners with this all-new incentive.

“Falling over Valentine’s Day, our ‘Grab Some Ambassador Love’ is a great opportunity for us to say thank you to them for their continued support.

“With our Agent Ship visit programme for 2024 launched last week, it’s clear that agents are and will remain key to our ongoing efforts to broaden the appeal of the Ambassador brand as we look to welcome many more guests – including over 500 agents – onboard over the next 12 months.”

To be eligible to win, agents will need to complete Ambassador’s online Travel Partner Incentive form or email their name, agency name, ABTA number and proof of booking to [email protected].

The Ambassador trade team will be visiting travel trade branches across the country this month to support the campaign. Furthermore, agents signed up to Ambassador’s dedicated Trade Facebook page will be in with a chance of winning a variety of special love-themed spot prizes, from Hotel Chocolat gifts to a bottle of bubbly.