AmaWaterways has continued its fleet expansion programme with the launch of AmaMora.

The 156-passenger ship was christened by company co-founders Rudi Schreiner and Kristin Karst and the ship’s godmother, Ensemble Travel Group president Libbie Rice.

AmaMora, which will sail the Rhine river, follows the recent launches of AmaMagna and AmaDouro on the Danube and in Portugal, respectively.

“This has truly been a record-breaking year for us, and we are very proud to welcome AmaMora to our wonderful fleet of ships that are built to meet the needs of today’s travellers who crave a luxurious and personalised vacation experience,” said Schreiner.

“With multiple dining venues, a well-equipped gym with a wellness host and heated swimming pool with swim up bar, AmaMora’s design reflects her most recent sister ships, AmaLea and AmaKristina, but her fresh, rich colour scheme is uniquely her own.”

Karst added: “AmaWaterways owes a huge part of its success to the support and loyalty of the travel advisor community, and we are pleased to honour that long-standing collaboration by having Libbie christen our newest ship.

“Through her years of experience in the travel industry, she has gained a reputation as an astute, forward thinker and a role model for other young women taking on leadership roles in travel. We are thrilled to honour her and our invaluable relationship with Ensemble Travel Group by having her serve as godmother to the beautiful AmaMora.”

AmaMora’s inaugural season is on the Rhine sailing seven-night cruises between Amsterdam and Basel. As part of the company’s first-ever loyalty appreciation month, returning guests will be recognised with a special Christmas Markets on the Rhine sailing on AmaMora, departing 25 November 2019.