Seabourn VP UK & Europe Lynn Narraway discusses what winning the Grand Prix award at the Wave Awards 2022 means to her and the brand.
How did it feel to win the Grand Prix award?
To win four awards in one evening was great news for Seabourn, however the Grand Prix is such a special award and means so much. We are delighted to have stood out in this way.
How are you marking your various award wins?
The awards themselves are taking pride of place at Carnival House. It’s also great to be able to use the digital logos on our advertising and in the awards section of our Seabourn website, alongside other accolades our brand has received.
What do you think made you stand out from the other entrants?
After a challenging start, 2022 has been an excellent year for Seabourn.
As well as launching our new expedition ship, we have enhanced most aspects of our on-board experience, including dining, entertainment, accommodation and wellbeing.
We spent a long time on creating the submissions for the Wave Awards and detailing all this information.
What does 2023 have in store for the cruise industry?
I believe that our industry has really excelled in 2022, following a gradual return to service, and we can look forward to a great year in 2023, with world destinations open again for tourism and travellers really looking forward to discovering new places.
What new and exciting product do you have lined up for 2023?
We launched Seabourn Venture this summer to great acclaim. Following a winter in Antarctica and a second summer in the Arctic, the ship will be voyaging the famed Northwest Passage in August 2023, ending in Alaska then sailing through the sea of Cortez back towards South America.
Seabourn Pursuit – a sister expedition ship – will arrive in October 2023.
What do you have planned for working with the trade?
It is so important to know the brand you are selling, especially in luxury travel, and we were so happy to be able to welcome more than 100 travel partners from the UK and Europe on hosted Seabourn cruises this autumn.
All these partners have come home with their own very special Seabourn Moments, to help them engage and work with customers.
We hope to host more fam trips in 2023. We will have Seabourn Venture in Greenwich on 12 May, in Dublin on 15 May and in Leith (Edinburgh) on 24 May.