Travel 2 has announced it will expand activity in the luxury cruising market with a dedicated brochure and more training for agents.
The company revealed that year-on-year business for top-end cruise lines has increased by 342 per cent, as agents embrace the trade-only specialist’s Cruise Plus by Travel 2 offering.
A luxury cruising brochure, which aims to cement the operator’s position in the market in advance of new ship launches by 2021, will launch in December. It will also include river cruise and expedition products.
In addition, Cruise Plus by Travel 2 will increase training activity around luxury cruising, to ensure agents see it as a viable alternative to five-star land-based holidays.
Mark Henderson, specialist product, Travel 2, said: “The revenue growth we have seen in the luxury cruise segment has been phenomenal and this proves there is a real appetite among consumers to experience what these remarkable ships offer.
“The recent CLIA Conference in Southampton revealed capacity in the luxury cruise sector is set to rise 18 per cent by 2021.
“Cruise lines such as Silversea, Regent Seven Seas Cruises, Crystal Cruises and Seabourn all have launches in the pipeline, and there are new ‘ultra-luxury’ entrants coming such as Ritz Carlton Yacht Collection and Scenic Eclipse II, so it is a very exciting market to be involved in.”
Agents making Cruise Plus by Travel 2 bookings also qualify for T2 Rewards, and the operator is promising further targeted incentives around cruise in the future.
Henderson added: “Luxury lines typically offer smaller ships with a higher staff to guest ratio, so clients get the benefit of exemplary service, five-star facilities and the chance to visit multiple destinations.
“These cruise lines are really raising the bar and we are working hard to boost the breadth of our offering in readiness for the new brochure.”
Cruise Plus by Travel 2 is celebrating its fifth year in 2018 with agent-focused campaigns and incentives throughout the year.