Oceania Cruises has released its new ‘Remember the Future’ print and digital brand campaign.
The campaign, developed in conjunction with London-based creative Latitude Agency, has been designed to remind travellers why they love to travel and aims to inspire them to look to the future once the coronavirus pandemic is over and travel restrictions have been lifted.
The campaign also reinforces Oceania Cruises’ core pillars of Exquisitely Crafted Cuisine, Curated Travel Experiences, and Small Ship Luxury.
“These core tenants not only guided the creation of the campaign, they embody and encapsulate the Oceania Cruises Experience and the foundation of our brand,” said executive vice president of sales and marketing, James Rodriguez.
Travellers and travel agents are being encouraged to share their upcoming travels and travel dreams using the campaign hashtag #RememberTheFuture.
The social campaigns will include guest experiences and insightful destination recommendations, as well as stories from guests and crew.
It will also feature content from executive culinary director Jacques Pépin, Sirena Godmother Claudine Pépin, director of culinary enrichment & executive chef Kathryn Kelly, and artists-in-residence, among others.
Oceania Cruises president & CEO, Bob Binder, said: “We wanted to create something fresh and uplifting while remaining sensitive to the current moods of our guests and the travelling public.
“Our loyal guests are eagerly booking for 2021 and 2022, and the ‘It’s All Ahead of You’ messaging poignantly underscores the hopefulness and anticipation of future travel and the bright days ahead of us all.”
Visit oceaniacruises.com for more information.