The Voice of the Cruise Industry
Latest News

Hays Travel’s cruise team exceeds wave sales targets by 49%

Vista Hays Travel high-res

Vista, the Hays Travel’s dedicated cruise team, smashed all booking targets for Q1, exceeding its original goal by nearly 50 per cent

The cruise tour operator, which relaunched at the start of the year, was set up to support agents and drive sales, with head of sales Kathleen Molloy citing the investment in a dedicated team of cruise specialists as the reason for the agency’s recent success.

“Cruise is a priority area for Vista,” she said, “so as well as improving our product offer, we also invested in a dedicated cruise sales team, equipped with the expertise to support the agents working with us, so that they in turn can meet their customers’ needs.

“At the start of 2024 we had a massive 32 cruise lines available to sell and package through Vista. Our cruise specialists dove straight in – attending specialist training and working with our cruise line partners to fully understand their product.

“The team then made full use of newly integrated TProfile quote platform to offer bespoke, inspirational, and interactive quotes for our customers, to really bring their cruise package to life for customers.”

“Impact of Vista’s new cruise team has been huge”

Vista launched at the start of 2024 after Hays Travel overhauled its in-house tour operating arm Hays Travel Tour Operator (HTOL) in an attempt to expand its offering beyond the city breaks and beach holidays

The 16-strong Vista cruise team, who are based throughout the UK, was assembled to provide Hays Travel’s in-branch agents, personal travel consultants and Independence Group members with unique product offerings and expertise across cities, beach, cruise-and-stay, and touring holidays.

Learning and education has been key to Vista’s development strategy, with the team meeting in Hays Travel’s head office for a training session that was specially prepared by Catriona Parsons, head of cruise at Hays Travel, and facilitated by cruise engagement manager, Julie Simpson.

Catriona Parson’s, Hays Travel’s Head of Cruise, said: “The impact of Vista’s new specialist cruise team has been huge. Sales during the first three months of this year were meteoric and their confidence, patience, and commitment to increase and convert cruise sales has been transformative.”

Sign In

Lost your password?