Agents will have the chance to earn up to ten times as many Shine points on all 2025 Cunard Fare bookings made between 4-16 September

The September trade incentive coincides with a new consumer promotion, which gives guests the opportunity to get 10 per cent off selected 2025 voyages.

The discount applies to a variety of Cunard voyages sailing between January 2025 and April 2026 – across Early Saver and Cunard Fare types – including a seven-night Norwegian Fjords voyage on new ship Queen Anne (roundtrip from Southampton) from just £719 per person.

The sale is also valid for voyages aboard Cunard’s flagship ocean liner Queen Mary 2, as well as Queen Victoria, Queen Elizabeth, and Cunard’s newest ship, Queen Anne.

Tom Mahoney, director of UK sales at Cunard, said: “We are very excited to be providing agents with great offers for their customers, which we hope will encourage more new-to-cruisers as well as loyal Cunarders to travel the world with us.

“We’re always looking at ways to support our network, which is why we’ve also aligned our latest Shine Rewards Club incentive with this promotion.”

Agents can log in to shinerewardsclub.com for more information.

Cunard will host two additional trade ship visits on Queen Mary 2 to coincide with its return to Liverpool later this week, which will be the first time Cunard has returned to Liverpool since the naming ceremony of Queen Anne in June.