Carnival UK has announced a company-wide restructure across P&O Cruises and Cunard

The changes will establish new cross-company teams designed for “faster decision making, deeper collaboration and clearer accountability”, Carnival UK said as it confirmed it will reshape team structures.

A formal consultation process will begin seeking input and engagement from staff to determine new roles and responsibilities, the company added.

Several leadership changes have been confirmed. Paul Ludlow will take on the presidency of Cunard in addition to his current role of Carnival UK and P&O Cruises president.

Katie McAlister will transition from her role as Cunard president to a newly created role of chief commerce officer for Carnival UK, supporting both Cunard and P&O Cruises, responsible for digital commerce, guest contact centre, UK and international sales channels and travel agent partners.

Stuart Allison remains chief commercial officer with an expanded remit to set and lead the commercial strategy for both P&O Cruises and Cunard with responsibility for brand, pricing, itineraries, fleet deployment, product strategy and marketing.

Chris Lees remains in his role as chief experience officer with an expanded remit across both brands leading guest experience, onboard revnue and operations in addition to procurement and supply chain capability and alignment.

The remaining executive leadership team members continue in their current roles, including Helen Adams, chief financial officer; Steve Capper, chief digital and information officer; Jo Phillips, chief people officer; and Donnacha O’Driscoll, executive vice president of maritime and sustainability.

Ludlow said: “These are proactive changes aligning with our future vision and setting us up for operational excellence and resillience. A shared view across P&O Cruises and Cunard helps us sharpen our focus on amplifying what makes each cruise line exceptional, boosting our competitive strength.

“Backing that with a more agile organisation and stronger capabilities, we will be well placed to capitalise on emerging opportunities and fully unlock the talent within our business.”

He continued: “At the heart of this is the guest. A shared lens across our two cruise lines helps us zero in on what truly sets each one apart and bring that to life in more meaningful tailored guest experiences while making team collaboration, execution and innovation easier behind the scenes.

“Guests and our travel agent partners can expect the same high standards while benefitting from the improvements brought about by our strategic emphasis on people and technology.

“This strategy reflects our continued commitment to long-term success, growth and shareholder value.”

Cruise Trade News has reached out to Carnival UK for information on any redundancies.