Cunard has reported that in the first week of January it booked more guests than during any equivalent period in the last decade.

The cruise line said it had “strong booking momentum” across 2023 and 2024 sailings, with summer itineraries and Queen Anne’s maiden season proving to be particularly popular.

The line’s new ship will set sail on 3 May 2024 for its seven-night maiden voyage to La Coruna and Lisbon.

‘Unparalleled’ bookings for Cunard

Carnival UK president Sture Myrmell said: “Following two of our strongest booking periods in 2022, we have seen unparalleled bookings during the start of wave.

“We’ve increased our marketing investment significantly, including the use of TV advertising for the first time as we reach and appeal to new audiences.

“It’s clear that guests are looking forward to stepping back on board both in the UK and across all our global markets.”

Cunard recently appointed James Scott as business manager, development and engagement.

Scott has previously worked for Holland America Line and Seabourn, and was most recently sales manager at Oceania Cruises.

The cruise line is also offering guests joining Queen Elizabeth in Alaska this summer the opportunity to experience the Rocky Mountaineer train through the Canadian Rockies.

The partnership was originally announced in 2018 ahead of Cunard’s 2019 Alaska season. However, following a pause in operations due to the pandemic, it will now start for the 2023 season.