Cunard has achieved its busiest booking day on record with the launch of Queen Anne’s maiden season.

The 3,000-passenger ship’s seven-night sailing from Southampton, departing 4 January 2024, has sold out.

The three busiest booking periods for Cunard on record have now happened since March 2021, with the launch of UK sailings as the brand returned to service, the launch of the summer 2023 programme, and now Queen Anne’s maiden programme.

Carnival UK president Sture Myrmell said: “Since we’ve started to unveil details of the next in a fine line of Cunard ships, the reaction to Queen Anne from guests and travel agents alike has been phenomenal.

“The first day of sales shows the incredible strength of demand for our new ship and the Cunard brand has never been stronger.

“To all our trade partners, thank you for your ongoing incredible support and for helping make the launch of sales for Queen Anne such a success.”

Queen Anne is scheduled to call at more than 32 ports during the maiden season, all sailing out of Southampton.

The ship will operate itineraries in the Mediterranean, Caribbean and Northern Europe, as well as an eastbound transatlantic crossing.

Speaking to Cruise Trade News in the April/May edition, Cunard VP marketing and UK sales Angus Struthers said: “Guests will be able to enjoy greater choice across the ship [Queen Anne], whether they’re looking for something to eat, be entertained, be pampered, exercise or simply relax in one of the many outdoor venues.

“There’s lots more we’ll be revealing in the coming months, through to when she welcomes all on board, including plenty of opportunities for travel agents to explore the ship.”