CLIA has updated its trade-facing website cruising.org to boost its support for travel agents.

A ‘cruise daily’ page has been added, which includes the latest news, a review of the previous month’s key developments, the latest CLIA updates and content, new training resources and competition winners.

The association has also created a page for cruise brand profiles and trade contacts, which is “intended to be a one-stop-shop for CLIA cruise operators’ brand information, sales contact details and social channels”, CLIA said.

In addition, a page about CLIA’s annual Cruise Week, which this year takes place from 16-25 September, has been added.

This will be expanded in the build-up to the week, and will include exclusive agent-specific deals and trade-friendly assets.

An event gallery is now available to view, which contains all the latest images of agents and travel partners from CLIA’s conferences and trade events.

Furthermore, the ‘cruising with confidence’ page has been refreshed, now consisting of a series of blog posts from recent cruises, to help users gain first-hand insight.

CLIA ‘keeping pace’ with agent demand

CLIA UK & Ireland MD Andy Harmer said: “As the cruise market continues to grow, we’re keeping pace with agent demand by ensuring our website has the very latest news, views and information.

“The ‘cruise daily’ page has been created to give the trade a centralised collection of CLIA and industry news, so they can easily pick up key information.

“The ‘brand profiles’ page gives an introduction to each member cruise line, which is perfect to help aid the understanding of newer-to-cruise agents.

“Meanwhile, our interactive online content and event information will ensure our site is as engaging and insightful as possible.”

In early July, the association also unveiled a new speed-training initiative for the trade, named ‘Cruise Love Bites’.

The sessions – which are free for CLIA members – will run until 25 August.