Celebrity Cruises will expand its UK sales team to prioritise supporting travel agents, ahead of the brand’s biggest season of European sailings this summer.

The cruise line is recruiting for three newly created roles – two strategic account managers and one regional sales manager.

The recruits will be responsible for developing strategic trade plans and building new and nurturing existing relationships, Celebrity said.

Celebrity Cruises to continue trade focus

Celebrity Cruises UK & Ireland sales director Claire Stirrup (pictured above) said: “I am thrilled to be bolstering the sales team to ensure our agents across the UK get the dedicated support they deserve.

“Our travel partner relationships played an integral role in our record-breaking sales when we launched the new Celebrity Apex season of sailings from Southampton, so we are continuing to focus on our commitment to give them the best resources and tools they need.”

Celebrity is also looking for a new trade marketing manager to join the team in the summer.

This person will be responsible for developing and executing trade marketing strategies for UK and Ireland, along with Germany and the Nordics.

In late January, Celebrity Ascent, the fourth ship in the Edge series, officially touched water for the first time.

The line also announced at the start of the year that it will reward agents who have “gone above and beyond”.