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Ambassador Cruise Line adds to distribution team to ‘drive relationships’

Ambassador Cruise Line

 

Ambassador Cruise Line has announced two new hires as the cruise line reinforces its distribution team to “drive day-to-day trading and enhance third party relationships”, it said.

Former Cruise 118 sales manager Sam Richardson is joining as business development manager trade on 30 May, while Alan Rennie – formerly travel partnerships lead at DC Thomson – takes on the role of business development manager for groups.

Richardson, who will report to divisional sales manager Karen Cameron, will have responsibility for trade sales in the north, fostering existing commercial relationships to maximise sales opportunities while instigating new agent and trade partnerships.

Rennie will report to the line’s head of distribution Nicola Harper.

Ambassador Cruise Line appointments
Alan Rennie, left, and Sam Richardson

‘Energised’ to drive awareness of Ambassador Cruise Line

Harper said: “I am delighted to welcome Sam to Ambassador. He is full of energy and amazing ideas and I know he will bring lots of innovative thinking to the business in his new role.

“The groups function is an essential part of the distribution mix as we look to ensure we continue to deliver outstanding support to the clubs, societies, businesses and groups of friends that come on board with us throughout the year.

“Alan will bring a unique skill set to the team and I am very excited to welcome him to the business.

“I am delighted that the trade team is now complete and that our groups team now has a lead to drive sales in this key part of the business.

“With the appointment of new recruits of the calibre of Sam and Alan, the distribution team is more energised than ever as it looks to drive sales and awareness of the Ambassador brand and serve both the business and our partners in the most effective and productive way possible.”

Earlier this month, Ambassador launched an app providing an “augmented reality experience” of its first ship, Ambience.

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