Ambassador Cruise Line has launched an app providing an “augmented reality experience” of its first ship, Ambience.

The ‘Let’s Cruise’ app, for iOS and Android, has been designed to offer guests on land an “unrivalled digital tour”.

It has been created in collaboration with augmented reality specialists 3rockAR and is available on a majority of smart phone and tablet devices.

The line said it can also be used by travel agents to offer prospective guests “a taste of the Ambassador experience”.

Once connected to the app, users will be prompted to allow the app access to their device’s motion sensors and camera before moving onto the front page.

Instructions outlining how guests can explore Ambience, win prizes, share the app with friends or book a sailing will be indicated, with guests progressing to the next level by clicking on the ‘Let’s Cruise’ icon.

The line has also created a treasure hunt-style game, with ‘Golden Tickets’ hidden in different parts of the ship, which guests can collect during their journey.

If they collect all 12 tickets, they can then submit their details to be in with a chance of winning one of three £25 on-board credit vouchers each month.

Ambassador Cruise Line ‘building deeper interaction’

Ambassador Cruise Line chief marketing officer Gordon Nardini added: “We are delighted to launch our first augmented reality app, which offers guests a fantastic opportunity to explore Ambience and get a taste of all that Ambassador has to offer those guests that sail with us.

“It’s a great way to build even deeper interactions with our guests through the power of augmented reality technology.”

3rockAR co-founder and managing director Ian Brookes added: “The fresh approach Ambassador has towards everything in the cruise industry makes them an ideal partner for 3rockAR.

“Being able to play a part of a completely different customer experience has been so rewarding. We can’t wait for the next phase.”

The launch of the app comes ahead of the announcement of Ambassador’s 2024/25 programme for Ambience and sister ship, Ambition, which will join the fleet in May.

In late March, Ambassador added to its trade team with the appointment of Ryan Readman as business development manager for trade sales.