Win at selling the Caribbean

Ben Bouldin, Royal Caribbean International, Royal Caribbean, Caribbean, cruise, selling, agents, cruising

Ben Bouldin, associate vice president and managing director at Royal Caribbean International, shares his top tips on promoting the Caribbean and its islands.

Incredible destinations

Ben Bouldin, Royal Caribbean
Ben Bouldin

The stunning Caribbean features some of the world’s most picturesque destinations. Guests can visit the volcanoes of St. Kitts, take a dip in the blue rock pools in Aruba, dive shipwrecks in Grand Cayman or explore the majestic Hato Caves in Curaçao. A relatively new addition to some Caribbean itineraries is Havana, Cuba. Royal Caribbean takes their guests deeper than any other major cruise line into the island’s distinct culture, with three ports to explore. Visitors can get a taste of Havana’s legendary nightlife to the sound of the country’s iconic salsa music. Historic Santiago de Cuba is steeped in history, with magnificent castles and cathedrals. Finally, Cienfuegos, coined the “Pearl of the South”, features the best of the island’s natural beauty in the winding forest trails of Parque El Nicho.

Extraordinary excursions

The Caribbean offers a range of once-in-a-lifetime shore excursions. Whether it’s thrills or chills your guests are after, there’s a trip for them. Our guests can embark on an epic ‘Sea Trek’ at Philipsburg, St. Maarten; this is a zero-gravity undersea stroll wearing a specially designed helmet. Visitors to San Juan, Puerto Rico, can sample the best of the city during an immersive food and culture tour. Meanwhile, thrill seekers can take to the 500-foot high Dragon’s Breath Zip-line, located at Labadee, Haiti, Royal Caribbean’s private beach destination.

Superlative ships 

The Caribbean has so much to offer guests who have their sights set on some winter sun. Not only that, many ships cruising the region are specifically built for a warmer climate, bringing passengers closer to the ocean than ever before. All four Royal Caribbean Oasis Class ships are based in the Caribbean this year. Symphony of the Seas joins Allure of the Seas sailing to the brand new Port of Miami, while sister ship Harmony of the Seas will continue sailing from Fort Lauderdale. Sailing from Port Canaveral, guests onboard Oasis of the Seas will also have the opportunity to add a trip to Universal Studios to their Caribbean cruise, meaning two amazing holidays in one. Guests of all ages will find a wealth of incredible experiences waiting for them onboard.

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