In the latest instalment of the Cruise Corner’s How to Sell series, Crystal Cruises vice president of trade sales UK and EMEA Luke Smith reveals his three top tips for travel agents looking to boost their ultra-luxury sales with the brand

From the USPs that set Crystal apart to the latest trade incentives, tools and training available to agents, Smith lifts the lid on all things Crystal before summarising his key takeaways.

In the last episode of the Cruise Corner Podcast, Smith joined co-hosts Will Payne and Josie Klein to explore the inspiration behind the line’s renewed energy and ambitious targets, after Smith told Cruise Trade News as part of the Crystal takeover of the publication’s 2026 May/June issue: “We want to be the most trade-friendly cruise line in the UK.”

The trio also discussed the imminent arrival of the line’s first new-build ship in 25 years, Crystal Grace, its push to attract a new generation of luxury cruisers and how Crystal plans to navigate the evolving travel landscape.

You can listen to the podcast via the above link, or on all leading platforms including Spotify, Apple Music and Amazon Music. You can also view the video version on YouTube.