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Wet summer sees MSC Cruises bookings grow by 30%

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MSC Cruises has reported a significant increase in last-minute bookings for August and September compared to last year, which the line attributing it to Britain’s dismal summer weather

With constant showers and temperatures fluctuating between the teens and mid-20s, sun-starved Brits are booking last-minute escapes to reliably warmer and sunnier climes this summer, with MSC Cruises reporting a rise in family bookings in particular.

Antonio Paradiso, VP of international sales and managing director of UK and Ireland said: “Our sailings from Southampton are always in demand, but this year’s dismal UK weather has driven even more Brits to seek an immediate escape. Those looking for a quick getaway should book soon as the sailings are selling fast.”

Many of those last-minute bookings have been for cruises out of Southampton on MSC Virtuosa, which is currently covering the Iberian Coast, the Canary Islands and Madeira, as well as the Norwegian Fjords. The ship’s itineraries also include stops in Casablanca, Gran Canaria and Bruges.

Last month MSC Cruises reported a 160 per cent increase in the number of onboard bookings made by UK and Irish travellers in May 2024 driven by the line’s Future Cruise Programme.

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