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Solo travel ‘becoming more popular’, says NCL research

Norwegian Viva, Norwegian Cruise Line, NCL

Solo travel is becoming a more popular choice for holidaymakers, according to new research released by Norwegian Cruise Line.

The line spoke to 2,000 adults, with the findings showing that more than one in three travellers (37 per cent) prefer to travel solo, and three in 10 (31 per cent ) have already booked a solo holiday for 2023.

The key reasons for this trend are people keen to “simply have a break”, at 33 per cent, or to treat themselves (30 per cent).

A total of 17 per cent booked a holiday to reconnect with themselves after a break-up.

In addition, 29 per cent said they remain good friends with fellow solo travellers they met during a holiday.

Solo travel provides ‘self-discovery’

Norwegian Cruise Line senior director of sales UK and Ireland Gary Anslow said: “We can see from the survey that enjoying the beauty of travel on your own enables a truly authentic experience and provides for self-discovery and growth.

“Plus, meeting fellow solo travellers can even lead to long lasting friendships.”

Back in 2010, NCL launched the Studio concept, designed and priced exclusively for solo cruisers.

The Studio complex can be found on nine ships within the line’s fleet.

Norwegian Viva, the second ship in NCL’s Prima class, will launch this year, and will feature will 73 solo Studio cabins, all with exclusive access to the Studio Lounge, a shared private area where guests can socialise with other solo holidaymakers.

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