SixStarCruises has launched a new dedicated expedition cruise division in a bid to capitalise on the market’s steady momentum

The World Travel Holdings UK (WTH UK) brand will introduce a new website showcasing a range of destinations, wildlife, and shore excursions, as well as a series of video guides and reviews to offer customers an insight into adventure sailings.

It comes after expedition cruise bookings grew 42 per cent year on year, according to CLIA’s 2025 State of the Industry Report, with luxury cruise bookings rising by 53 per cent and premium cruising by 51 per cent.

While polar regions like Antarctica and the Arctic remain highly coveted, luxury expedition lines are expanding into new destinations, including Europe, the Mediterranean, and the South Pacific.

Lisa McAuley, managing director of WTH UK, said: “As expedition cruising gains momentum and expands into new corners of the globe, we are delighted to introduce these expert-led expeditions through SixStarCruises new platform.

“Our relationships with the world’s finest cruise lines goes from strength to strength. This dedicated branding investment underscores SixStarCruises’ absolute commitment to our cruise line partners and to leading the luxury expedition sector.”

Andreas Nuessel, managing director, UK and EMEA at Silversea, said: “The growth of the luxury expedition industry speaks to travellers’ burgeoning interest in immersive, experiential travel to the world’s most extraordinary and remote destinations.

“As a segment leader, Silversea has long valued its close collaboration with SixStarCruises. This new Expedition website marks an exciting opportunity to further strengthen our partnership as we continue to deliver once-in-a-lifetime experiences for travellers across all seven continents.”