SeaDream Yacht Club is looking to boost its relations with the UK and Irish trade with an expanded  programme of nine yacht visits aboard SeaDream II in August and September

Taking place between 29 August and 8 September in Glasgow, Belfast, Dublin, Isle of Man, Workington and Fowey, the visits mark the first time the vessel has sailed in the UK and Ireland and represents the line’s most extensive agent visit programme in the region to date.

Nearly 100 agents are expected to step aboard during the 12-day programme, with most events already at capacity.

The upcoming visits build on SeaDream’s London showcase in 2025, which welcomed more than 100 advisors aboard over two days.

“The response from our trade partners has been exceptional, with nearly every visit reaching capacity,” said James Scott, UK & Ireland sales director for SeaDream Yacht Club.

“This is the first time we have delivered a yacht visit programme of this scale across the UK and Ireland, and it reflects how important this market is to us. By working closely with our tour operator partners and welcoming advisors aboard SeaDream II, we can give them a genuine feel for the experience and help them bring the world of SeaDream to life for their clients.”

The programme forms part of SeaDream Yacht Club’s continued investment in trade education and engagement across the UK and Ireland, with further initiatives planned to support the travel advisor community and grow awareness of the brand.