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Seabourn: How to sell the luxury line’s cruises to the Aegean

Seabourn luxury cruise in Athens

Seabourn has a range of innovative and unique itineraries taking in the Aegean region, and here’s how you can convince clients to join the luxury cruise line on an extraordinary holiday.

With Seabourn, clients can explore great cities such as Athens, Istanbul and Venice, stroll timeless island villages hugging tiny harbours on Mykonos, Spetses, and the shining white town of Thira, cresting the cliffs of Santorini.

They’ll call into less visited Turkish ports such as Bozcaada or Cesme. Discover fascinating UNESCO world heritage sites such as Delphi and Olympia on the Peloponnese and walk in the steps of the ancients (and sip wine to classical music) at a special evening at Ephesus.

In addition, they could find themselves shopping in a Greek or Turkish market and learn about local produce with Seabourn’s executive chef as their guide, and enjoy a complimentary marina day with watersports in Spetses or Hydra.

Seabourn Encore provides a luxurious cruise experience
Seabourn Encore provides a luxurious cruise experience

10 reasons to recommend a Seabourn Aegean cruise

When sailing with Seabourn, clients will experience:

  • The ultra-luxury, all-inclusive Seabourn Encore, which features just 300 all-veranda suites
  • Intuitive, personalised service and special ‘Seabourn Moments’ from staff who are passionate about exceeding guest expectations
  • Complimentary premium spirits and wines, world-class dining and a ‘tipping not required’ policy
  • Hand-selected itineraries featuring hidden harbours and boutique ports — such as Patmos in Greece and Bozcaada in Turkey— where larger ships cannot go
  • Shopping with the Chef excursions, in select destinations such as Kusadasi, where guests can learn about regional markets and see how the freshest ingredients are selected, with an expert Seabourn chef as their guide
  • Regionally inspired cuisine using local seasonal produce and a signature culinary event, the Galley Market Lunch; plus local entertainment performances on deck in select destinations such as Rhodes and Monemvasia, to further enhance the cultural experience
  • Marina Day with complimentary watersports from a retractable marina allows guests to kayak, waterski or windsurf, while anchored in select ports such as Spetses, Hydra and Monemvasia
  • Classical evenings concert at Ephesus, Turkey, when this UNESCO site is closed to other visitors. Seabourn guests are treated to the extraordinary experience of classical music among the ruins
  • Seabourn Conversations with special guest speakers, including knowledgeable historians, destination experts and more
  • Shore excursions to UNESCO world heritage sites — with enhanced content through an exclusive partnership — including The Trulli Houses of Alberobello, Archaeological Areas of Olympia, and the Medieval town of Rhodes.

Selling tips from Seabourn’s sales director, Wendy Lahmich

Seabourn sales director Wendy Lahmich
Seabourn’s Wendy Lahmich

Clients can enjoy Seabourn’s The Suite Life benefits, including:

  • Inclusive economy class air from London and regional airports & transfers airport/ship/airport
  • Business air supplements from just £99pp each way
  • Complimentary two-category Veranda Suite upgrades
  • 50 per cent reduced deposit
  • Seabourn’s Worry Free Promise means that guests booking by 31 March and travelling before 30 September may cancel without penalty up to 30 days prior to sailing

Seabourn’s seven-night cruises can be combined into a 14-night (or longer) holiday and clients will save up to 15 per cent on the cruise fare when they book a Combination Cruise.

Recommend to clients who haven’t yet cruised but enjoy staying at boutique hotels. Talk about Seabourn as an ultra-luxury, all-inclusive hotel at sea offering a choice of extraordinary destinations every holiday.

In order to become a Seabourn expert, visit the, which has advice on luxury sales techniques. In addition, visit to download images, logos, marketing materials and access Polar Online, which is the easiest way to book and manage Seabourn bookings.


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