Royal Caribbean International will star in a three-part documentary series that focuses solely on the cruise line.

Scheduled to air on Channel 4 and More 4 during the Wave 2020 season, the show – produced by James Corden’s company, Fulwell 73 Productions – will take an inside look at the cruise line’s much-loved ship Symphony of the Seas and will demonstrate why Royal Caribbean is perfect for families of all ages.

The documentary is part of a host of new brand awareness campaigns being launched by Royal Caribbean to highlight its commitment to focusing on families as its target demographic for next year.

“Earlier this year, we embarked on a ‘deep-dive’ into the existing and potential Royal Caribbean customers in the UK and Ireland. It is this research that has informed the overall strategic direction for the brand in 2020 and beyond – a laser focus on families,” said Royal Caribbean AVP and managing director of the UK and Ireland, Ben Bouldin.

“Our new approach celebrates the modern multi-generational family in all its wonderful madness. And in doing so, celebrates a holiday that caters to everyone’s needs, however big or small your family is, so compromising can become a thing of the past.”

As well as the new series, the company is also launching a brand new TV ad campaign, which will air on Boxing Day. The concept, ‘One Family, One Holiday’, has been devised by creative agency Truant and is narrated by Doctor Who star, Jodie Whittaker.

This marks Royal Caribbean’s first TV ad in two years. Along with this, the cruise line is also the headline sponsor for new prime time Saturday night ITV show, The Masked Singer – marking its first TV sponsorship in five years.

Speaking at a press breakfast this morning (9 December), Bouldin noted how the cruise line has spent the last two years focusing on ‘consideration’ of its core customer, but now it is imperative to “drive awareness” as they aim to target “new to cruise people taking land-based holidays”.

“It’s critically important we get off to a good start next year as who knows what the election on the 12 December will bring,” he said. “We will continue to put our money where our mouth is and to continue investing. Everyone will still take a holiday next year, but we just need to work hard to ensure it’s with Royal Caribbean.”

The cruise line will also be holding a flash sale during the course of the promotions. Running until 31 March, passengers who buy a cruise will get a 60 per cent discount on a second, plus savings of up to £125 on staterooms and kids sale from £99pp.

Visit royalcaribbean.com for more information.