Regent Seven Seas Cruises has created a social media campaign to help guests learn more about the line’s crew members.

The ‘Heart of What We Do’ campaign, which will run across Regent’s social channels, including Facebook, Instagram, Twitter and YouTube, will focus on stories that show “personal passions while at home and highlight how both on board and shoreside team members bring life to the unique Regent experience”, the line said in a statement. 

The first film features cruise director John Barron, who shares the story of how he and his wife first worked together on board and lifts the curtain on his family life. He also talks about his passion for entertaining guests on board.

Later in the series, maître d’ Jorge Caeiro, who has travelled the world three times during his tenure with the cruise line, shows viewers olive groves in Northern Portugal.

Regent Seven Seas Cruises president and CEO Jason Montague said: “The unrivalled experience that guests receive with Regent Seven Seas Cruises would not be possible without the incredible dedication and passion demonstrated by our crew and shoreside teams

“From the very first phone call to the bittersweet farewell at the end of the cruise, the heart of what we do is creating connections and memories with our guests as we explore the world together. This is perfectly encapsulated in this film series, which we are delighted to share with our guests.”

Speaking to Cruise Trade News, Regent UK managing director Graham Sadler said that the line is seeing positive sales figures and demand for future cruises.

He explained: “People have decided they’re not going to delay seeing bucket-list destinations. They are going to go [on a cruise] and they’re going to see these places, and they’re lining them up now, whether that is through taking longer cruises to see more places, going further afield – we’re seeing evidence of that at the moment – or upgrading. They are investing in making memories.”