Regent partners with agents for Aston Martin experience day
Regent Seven Seas Cruises worked with its travel agent partners in the north of England to give a selection of past guests an Aston Martin driving experience
Previous customers based in Newcastle and the Northeast were given a vehicle from Aston Martin Newcastle for a day’s drive from the Port of Tyne to a Michelin starred lunch in Northumberland.
A selection of Aston Martin Newcastle’s clients were also welcomed to the Port of Tyne to board Seven Seas Splendor for a tour of the vessel and to learn more about the brand.
In July 2025, Splendor will sail the Spotlight on Aston Martin Aramco Formula One Team cruise – hosted by former F1 driver Pedro de la Rosa – from Barcelona, calling in iconic racing destinations such as Monte Carlo and Monaco.
Through the line’s partnership with the F1 team, Regent will be offering exclusive Aston Martin Aramco VIP race experience days at Silverstone to its agent partners, as well as prize draws.
“We were delighted to execute this partnership activation with Aston Martin Newcastle and the Port of Tyne,” said Paul Beale, vice president of sales UK for Regent Seven Seas Cruises.
“We partner with brands who align with our values of luxury and excellence – Aston Martin Newcastle is the epitome of quality. Having the chance to collaborate and immerse our guests into the world of Aston Martin Newcastle, highlights the depth and breadth of what the Regent experience is.”
Jak Johnson, international passenger terminal manager for the Port of Tyne, said: “It was exciting to host the experience day at the Port of Tyne to support this partnership, welcoming Seven Seas Splendor once again as well as a fantastic range of Aston Martin cars from Aston Martin Newcastle.”
Earlier this year, a travel agent thanked Regent for helping her and her husband create “long lasting memories” during another Aston Martin Aramco Formula One experience.
