Regent Seven Seas reveals new co-branding solution for agents
Regent Seven Seas Cruises has launched a new end-to-end content co-branding solution for its travel agent partners
The new initiative, named Regent Connect, comes as the line looks to bolster its ties with the trade following the launch of its agent training programme Regent Elevate earlier this year.
The complementary system, the luxury brand said, will help boost agents’ marketing and sales efforts while supporting client engagement throughout the sales process.
“Regent Elevate was a game changer for our UK travel partners, and we are thrilled to expand the opportunities in the market with Regent Connect,” said Paul Beale, vice president sales UK for Regent Seven Seas Cruises.
“Regent is renowned for unparalleled, heartfelt hospitality and Regent Connect is designed to boost travel partner marketing and sales, offering a simple, free co-branding solution that enhances client engagement and drives revenue.”
The programme consists of two parts: instantly co-branded marketing landing pages sharing Regent “content experiences” that agents can use when connecting with clients, and a dynamically co-branded Regent website to drive conversion.
The content experiences set the stage as clients, who can click through to the co-branded Regent website, receive real-time access to cruise availability, pricing, as well as calls to action that drive leads directly to the agents.
“We are dedicated to providing industry leading support for the UK travel trade, because when our partners thrive, we thrive,” said Samantha Deadman, senior marketing manager, trade, events, and loyalty for Regent Seven Seas Cruises.
New Regent platform to ‘help brand grow’ ahead of Prestige launch
She continued: “The true innovation of Regent Connect is how seamlessly integrated each and every aspect is. As we look to grow ahead of the launch of Seven Seas Prestige, this one-click solution will support our valued travel partners in growing their sales.”
The service is available immediately for UK-based travel agents, who can get started by co-branding their first content experience by going to inspires.to/regent (no login required). Agents can also watch a short on demand webinar here hosted by Samantha Deadman and Jennifer Raezer.
