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Princess Cruises reports boost in all-inclusive bookings

Princess Cruises agent incentive

Princess Cruises has seen an 18 per cent increase in the number of all-inclusive packages booked by UK and Ireland guests sailing this year.

The study – measured against 2022 trends – also showed that sailings in the Caribbean are the most popular for packages, with more than three quarters of guests opting for an add-on when departing in 2023.

Princess also reported a 25 per cent rise in guests going all-inclusive when choosing to sail around the British Isles this year.

The total number of UK guests opting for all-inclusive cruises in 2024 currently matches 2023. The line added that it is “expecting this demand to grow across 2023 and into next year”.

Princess also stated that the UK has one of the highest all-inclusive uptake rates per guest, compared to any other country.

Princess Cruises ‘enhancing’ packages

The cruise line has two all-inclusive packages available. Princess Plus includes select alcoholic drinks, unlimited fresh juices and smoothies, two fitness classes, wifi and crew appreciation.

Meanwhile, Princess Premier has all of the above, plus an enhanced drink selection, two speciality meals, a photo package, unlimited fitness classes and reserved theatre seating.

Princess Cruises UK and Europe vice-president Eithne Williamson said: “Cruise holidays offer incredible value for money, with fine dining, five-star entertainment and a host of activities included as standard.

“When guests choose to add on a Princess package, that value stretches even further, which is why we say ‘it pays to plus’.

“Our packages have recently been enhanced with inclusions now covering fitness classes, photo packages and even reserved theatre seating.

“We’re really pleased with the increase in guests taking advantage of the fantastic value they offer, and only expect it to grow.”

In late 2022, Princess Cruises revealed that 2024 is set to be the biggest UK and Europe season in the line’s history, with almost four million cruise nights available.

The line will also welcome new ship Sun Princess in 2024.

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