Royal and Celebrity launch dual-branded travel trade platform

Royal Caribbean and Celebrity Cruises have unveiled a dual-branded travel trade platform

The two lines, which are both owned by Royal Caribbean Group, have launched the CruisingPower platform, which combines booking, rewards, learning and marketing information in one place.

It also introduces new features for UK and Ireland trade partners, such as shareable stateroom walk-throughs, live ship locators and a new chatbot function, alongside trusted agent tools with enhanced capabilities, such as elevated training programmes and an extensive marketing toolbox featuring campaigns, images, videos and promotional assets.

CruisingPower replaces the brands' previous trade platforms, Club Royal and Celebrity Central, and allows agents to move seamlessly between the two cruise lines with one login.

It has also integrated several existing programmes, such as Upper Deck Rewards, Celebrity Rewards and Learn digital training.

Aaron Langford, senior sales director UK and Ireland Royal Caribbean, said: "As well as providing a single destination for the tools, resources and information agents need to grow their business, the platform will continue to be home to some of Royal Caribbean and Celebrity Cruises' most valued trade initiatives.

"For example, agents will be able to access the training and accreditation opportunities available through our Learn platform, while continuing to earn monetary rewards through Upper Deck, ensuring they can keep building their expertise, maximising their earning potential and delivering the exceptional holiday experiences our brand is known for."

Leigh Aslett, sales director EMEA Celebrity Cruises, said: "Our travel partners are at the heart of everything we do, and CruisingPower has been designed with their needs in mind.

"By creating a single destination for both Celebrity Cruises and Royal Caribbean, we're giving agents faster access to the training, rewards, booking tools and marketing support that help them deliver exceptional holiday experiences for their customers.

"The platform combines the best of what agents already love with new innovations that make working with our brands easier, more connected and more rewarding than ever before."