As AI becomes more prevalent, companies are racing to understand how it can give them a strategic advantage over their competitors, but what ethical quandaries does it raise for marketers? In the third and final instalment of our interview series...

Force24’s head of marketing Sam Holmes on how cruise companies and travel agents can win attention in the age of distraction Attention has become the most valuable resource in marketing, especially in cruise. With more brands than ever fighting to...

In part two of our interview with Force24 CEO and founder Adam Oldfield, we examine the best and worst marketing emails, and what they tell us about how consumers’ needs change as they move along the booking journey According to...

Sponsored by Force24 Take a look at your personal email inbox. How many of the emails you received today are from brands you have a genuine interest in and how many have you actually opened and engaged with? If the...

Force24 CEO & founder Adam Oldfield explains what the incoming European Accessibility Act means for cruise marketers A quiet but significant piece of legislation is set to make waves across the travel and cruise sectors in 2025: the European Accessibility...

Force24’s Adam Oldfield and Real Response Media’s Richard Seal reveal the first step to truly personalised communication  Did you know there are an estimated 4.4 billion active email addresses globally? Or how about that people spend as little as 10 seconds...