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'River is booming – but rock-bottom pricing is sinking value'

The river sector has enjoyed another year of double-digit growth and booming demand.

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Exclusive: how to use budget AI tools to boost expedition sales

ExplorEarth founder and CEO Jos Dewing on how agencies of all sizes can utilise the right mix of AI tools and budget-friendly marketing solutions to grow their expedition cruise sales

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Exclusive: why ‘mature’ travellers are crucial for the future of cruise

Following his insightful look at the importance of the mature cruise market at the 2025 Cruise Summit, Fred.

Analysis 3 mins read

Exclusive: should we believe the AI takeover hype?

From personalised itineraries to making individual holiday arrangements – AI can supposedly do everything without a human agent needing to be part of the process.

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How AI is redefining cruising and what it means for agents

From smarter ship operations to hyper-personalised guest experiences, artificial intelligence (AI) is transforming the cruise industry.

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'Incoming legislation will make waves across cruise in 2025'

Force24 CEO & founder Adam Oldfield explains what the incoming European Accessibility Act means for cruise marketers

Comment 4 mins read

Comment: why cruise’s move toward direct bookings is good news for agents

Monish Luthra, CEO of travel technology firm Odysseus Solutions, says cruise lines’ willingness to open up their inventory and pricing to third party sellers is a great opportunity for the travel trade

Analysis 3 mins read

Comment: what the wave data tells us about 2025 booking patterns

As another strong wave season comes to an end, Traveltek’s chief commercial officer Cressida Sergeant dives into the latest booking data to identify the defining cruise travel trends for 2025

Analysis 2 mins read

Andy Harmer: 'River is not just thriving - it's charting a course'

Andy Harmer OBE highlights the strength of the river cruise sector and why now is the perfect time to enhance your knowledge of the world’s waterways