Analysis 4 mins read

'How do I maximise the value of a cruise booking?'

The cruise sector continues to defy trends as consumers prioritise spending on getting away from it all
Agents must ask their client questions they can get exactly what their customers want from their sailing
Encouraging customers to book while on board can add value to their sailing

1 min read

Cruise Trade News unveils new website

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Havila Voyage does U-turn on 'prioritising direct bookings' pledge

Havila Voyages has pledged to increase investment in the UK trade just days after saying it would be prioritising direct bookings

1 min read

SeaDream to add first-ever new-build yacht to fleet

SeaDream Yacht Club will add a new-build ship to its fleet for the first time in the company's 25-year history

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Explora Journeys' trade lead steps down after 10 months in role

Explora Journeys' executive director UK and Ireland has stepped down after 10 months in the role

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Unforgettable Travel Company appoints Erin Johnson as marketing chief

Unforgettable Travel Company has appointed Erin Johnson in the newly established role of group marketing director

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Couple who met on Riviera solo sailing get engaged

A couple who met on a solo Riviera Travel cruise in 2025 have become engaged one year later on another sailing

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Advantage to host first-ever Marketing Summit

The Advantage Travel Partnership is hosting its inaugural Marketing Summit with the aim of helping independent travel busineses drive growth

1 min read

Disney Cruise Line to return to New York after four-year break

Disney Cruise Line will return to New York next year for the first time since 2023

Josie Klein

Articles by Josie