Norwegian Cruise Line says it is “showcasing its industry-leading commitment to the travel agent community” with the announcement that it will pay commission on non-commissionable fares (NCFs).

The line added that it is the first major contemporary cruise line to compensate travel agents on NCFs for  new reservations booked outside of the 120-day window.

It said the move “will further help travel partners establish a stronger relationship with their clients and increase brand loyalty”.

The payment of NCFs will take effect on 1 January 2023, for new reservations made 120 days prior to sailing for cruises departing 1 May 2023 and forward.

To qualify for the NCF commission, agents will need to submit a marketing plan to their NCL sales support team by 31 December.

A ‘true partnership’ for Norwegian Cruise Line

Norwegian Cruise Line UK & Ireland senior director of sales Gary Anslow said: “Our travel partners are incredibly important to us and our business. It is a true partnership.

“Agents know why NCL offers the best cruise experience at sea and when they can speak to our unique, bucket-list itineraries, one-of-a-kind Free at Sea promotion and incredible 18-ship fleet with unparalleled on-board offerings, they are providing immense value to the business.

“We see this value and we wanted to reward our travel advisors like never before.”

The line’s president and CEO Harry Sommer added: “Our partners first philosophy remains top of mind, and our decision to pay commission on NCFs is further proof of our commitment to this community.

“We want our partners to thrive; we want to see their businesses grow all around the world.”

Earlier this year, Norwegian Cruise Line welcomed Norwegian Prima to the fleet.

The ship, the first in the new Prima class, was christened by its godmother Katy Perry in Reykjavik.

The Prima class will expand with the launch of Norwegian Viva in 2023, with four more ships scheduled to join after that.