MSC Group extends Formula 1 partnership to 2030
Formula 1 and the cruise division of the MSC Group have announced a multi-year extension that will see it continue as a global partner of the motorsport through 2030
The announcement marks an early renewal of the partnership, which began in 2022, with Formula 1 and The MSC Cruise Division – made up of MSC Cruises and Explora Journeys – agreeing to the continuation of existing rights, including title races, trackside branding and hospitality activations.
As part of the partnership, MSC Cruises’ sister brand, Explora Journeys, will feature across signage packages at select Grands Prix throughout the collaboration.
Last weekend (23 May-25 May), Explora Journeys’ newest ship, Explora II, was positioned in Port Hercule for the Monaco Grand Prix.
Stefano Domenicali, president and CEO of Formula 1, said: “The early extension our partnership is a symbol of the strength of the relationship between our two organisations who share a passion for innovation, entertainment, travel and incredible experiences.”
Pierfrancesco Vago, executive chair of the cruise division of MSC Group, said: “Over the last three years, our partnership with Formula 1 has gone from strength to strength.”
He added: “This season sees MSC Cruises as title sponsor of three Grand Prix races, and Explora Journeys is hosting fans on board Explora II in Monaco offering arguably one of the best positions for any race fan this weekend.
“Our partnership is founded on a shared dedication to excellence, innovation, and teamwork, building the future of our industries to leave a lasting legacy for generations to come.”
