MSC Cruises has held the naming ceremony for its newest flagship, MSC World Europa, in Doha, Qatar.
The cruise line said the event, which took place at the new Grand Cruise Terminal, was part of “MSC’s overall commitment to Qatar”, supporting the growth of “international tourism there as well as the broader Middle East region”.
Those in attendance included the vessel’s captain Marco Massa and the event also featured a performance by international singer-songwriter Matteo Bocelli.
MSC World Europa has been described by the line as its “most innovative and environmentally advanced” ship.
It is powered by liquefied natural gas and also has the ability to use carbon-neutral synthetic and other alternative fuels “as soon as they are available at scale”, according to a statement.
MSC Cruises reports ‘surge in bookings’
MSC Cruises MD UK & Ireland Antonio Paradiso said: “The naming ceremony of MSC World Europa has been a brilliant event celebrated with our UK & Ireland trade partners.
“MSC World Europa is our most innovative, environmentally advanced and exciting ship to date.
“We’re already seeing a surge in bookings on board MSC World Europa and it is proving to be the most popular ship for UK guests following MSC Virtuosa, which is based in Southampton year-round.
“Winter cruises in the Middle East have always been a success with our UK guests and in recent years we have expanded our offering in this popular region.
“We have developed new itineraries that include Qatar, Oman, Egypt, Jordan and Saudi Arabia as well as, of course, Dubai and Abu Dhabi in the United Arab Emirates, and we have also increased the number of ports of embarkation.”
Image: Ivan Sarfatti