MSC Cruises UK & Ireland has appointed Daniel Short as the new regional sales manager for the southwest and South Wales region.

Short began his career at TUI and later moved into other sectors, gaining experience in account management and training roles.

MSC Cruises UK & Ireland director of sales Steve Williams said: “I am confident that Dan will significantly contribute to our team.

“His background in travel and account management will be of immense value as we continue our unwavering support for our partners and expand our distribution network across the southwest and South Wales region.

“With 2024 on the horizon, our forward business bookings have never been stronger.

“Having five seasons now available for sale, a first for MSC Cruises, it is crucial to establish a robust on-ground presence to assist our partners in maximising and fostering their cruise business with us.”

MSC Cruises ‘building’ agent relationships

The line’s head of retail, homeworkers and tour operations Alyshia Bartlett added the move will “undoubtedly benefit both MSC Cruises and, more importantly, our esteemed travel agent partners”.

Bartlett continued: “His [Short’s] arrival coincides with an exciting juncture, as our brand-new flagship, MSC Euribia, is set to dock in Southampton this October, commencing a winter season of UK sailings.”

Short added: “I am thrilled to be returning to the travel industry, working for an incredible family company like MSC Cruises, known for their steadfast commitment to the trade.

“I am eager to contribute to the growth of the business and build relationships with our agent partners. I look forward to meeting them all over the coming weeks and months.”