Norwegian Cruise Line Holdings (NCLH) has appointed Jason Montague to the new role of chief luxury officer to oversee the expansion of Regent Seven Seas Cruises and Oceania Cruises in the coming years
The restructure will see president of Oceania Cruises, Frank Del Rio Jr, report to Montague and president of Regent Seven Seas Cruises, Andrea DeMarco, step down on 4 March 2025 after remaining in the position to facilitate a handover.
Montague previously served as a special advisor to NCLH for two years having led the Regent Seven Seas Cruises brand as president and chief executive officer until 2022.
Before that, he served as president and chief operating officer for Oceania and Regent, where he oversaw the launch of Sirena for the former and Seven Seas Explorer for the latter.
He takes up the new role as NCLH prepares to substantially increase its presence and positioning in the ultra-premium and luxury markets with five new ships for the two lines over the next five years.
Oceania is expecting three new builds through 2029, starting with Allura later this year. Additionally, Marina and Riviera will be refurbished in 2026 and 2027, while two new vessels will be added to the Regent fleet through 2029 in addition to enhancements to Seven Seas Mariner and Seven Seas Voyager in 2025 and 2026, respectively.
“I am deeply honoured to once again lead Regent Seven Seas Cruises and collaborate with Frank in leading Oceania Cruises,” said Montague.
“This is an exciting time for these two award-winning brands, as we are ready to execute on our commitment to delivering sophisticated mid-sized, upscale and luxurious ships with elegant designs and state-of-the-art offerings.
“Also, the passion and exceptional talent of team members across each brand, both shoreside and shipside, are a true inspiration. I am confident we will set new standards and create unforgettable experiences for our guests.”
Harry Sommer, president and CEO of NCLH, said: “With more than 20 years of expertise in luxury hospitality and a strong track record of driving excellence, Jason brings exceptional strategic expertise to our company and to our executive team.
“His unwavering passion for these brands, coupled with his financial acumen, alignment with our corporate culture and strong focus on executing our Charting the Course strategy, make him the ideal leader for this next phase of growth.
“Jason is ready to hit the ground running from day one, and I am confident his leadership will propel our brands forward, setting new standards in upscale travel.”