Oceania Cruises unveils revolutionary new trade marketing tool
Sponsored by Oceania Cruises
Oceania Cruises, the world’s leading culinary- and destination-focused cruise line, has launched a new trade solution powered by technology from Approach Guides to boost the sales and marketing efforts of its valued travel agent partners
Oceania Insider Connect offers two marketing solutions: instantly co-brandable marketing pages to showcase the line’s itineraries, onboard experiences, destinations, ships and latest promotions; and a co-branded website with real-time pricing and availability, driving actionable leads directly to agents.
“As we gear up for further growth with the addition of our eighth ship, Allura, launching next summer, this tool will support our travel partners and our mutual success,” said Nikki Upshaw, senior vice president of global sales at Oceania Cruises.
She added: “Our travel advisor partners are busier than ever and Oceania Insider Connect is precisely the type of innovative technology that will make it easy and efficient to grow their business.
“With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience, boost their engagement and build enduring guest relationships – all with less work and this free tool.”
In addition to pre-designed content experiences and offers using dynamic images and marketing, Oceania Insider Connect supports the trade with their marketing outreach, harnessing the power of AI to suggest social posts and client emails as well as creating dynamic QR codes linked back to an advisor’s own website.
“We are so pleased that Oceania Cruises has embraced our new trade marketing solution, adapting the underlying technology to their advisors’ requirements,” added Approach Guides co-founder and chief marketing officer Jennifer Raezer.
Travel partners can get started using Oceania Insider Connect by co-branding their first content experience by going to inspires.to/oceania (no login required).
Oceania sister brands receive positive trade feedback
Oceania Cruises’ sister brands, Norwegian Cruise Line and Regent Seven Seas Cruises, are already having success with their respective versions of this service, NCL Connect and Regent Connect.
The programme continues to receive great feedback, with travel partners stating that the ease and personalisation of the platform has helped them better engage their valued client base and sell more efficiently.
An on-demand webinar can be accessed here and the marketing solutions can be found here.
For additional information on Oceania Cruises’ small-ship luxury product, exquisitely crafted cuisine and expertly curated travel experiences, visit OceaniaCruises.com or call 0345-505-1920.
