Homeworking agency InteleTravel has reported a “surge” in cruise bookings in September.
Cruise sales in the first two weeks of September accounted for 13 per cent of all InteleTravel’s bookings, compared with 6.5 per cent in the same period last year.
The company said its support of CLIA Cruise Week had contributed to the increase in activity.
InteleTravel’s campaign included dedicated cruise podcasts, webinars, Facebook interviews, newsletters and preferred partner promotions, all launched within the first week in September.
Meanwhile, InteleTravel has chosen National Cruise Week to launch its in-house cruise booking engine, featuring “quality images, robust functionality and live feeds”.
InteleTravel UK and Ireland managing director Tricia Handley-Hughes said: “Our cruise success is aided by the support of our cruise partners who have delivered a great travel agent engagement programme of promotion and ship visits.
“Ship visits are critical to converting enquiries into revenues and those cruise partners offering multiple ship visits are reaping the rewards of their investment.”